Torcida FFFut Campaign

This was a concept of a promotional campaign that integrated mobile, web and TV applications. During a soccer match, FFFut users could select the team they are supporting. The results of this poll would show up on the mobile app itself, on TV as well as on the Facebook campaign page.

 
ConceptDasAuto-TV.jpg

TV user interface
Mobile
user interface
Social media integration

/ Design concept
/ User experience design
/ Information architecture
/ Graphic user interface

at Partec [TangerinaLab], 2011