I'm Rodrigo Santos, a Product Designer and Design Leader with over fifteen years of experience designing digital products and services across the finance, healthcare, government, media, and technology sectors.

I specialize in complex enterprise platforms, SaaS products, and service experiences that help people make informed decisions and take action in high-stakes environments. Throughout my career, I have partnered with product managers, engineers, researchers, executives, and clients to transform information-dense challenges into clear, trustworthy, and scalable product experiences.

My work spans the full product lifecycle, from discovery and strategy to design execution, validation, and delivery, helping teams align around a shared vision and bring meaningful products to market. Whether leading initiatives, facilitating cross-functional collaboration, defining product direction and experiences, or crafting detailed workflows, I remain deeply hands-on throughout the design process.

As a systems thinker, I combine research, design craft, and collaboration to uncover opportunities, navigate complexity, and create products that balance user needs, business goals, and technical capacity. Alongside my industry practice, I have conducted advanced research in information design and community systems, exploring how people navigate complexity, make decisions, and build more adaptive futures. This perspective continues to inform how I approach product strategy, service design, and organizational change.

 

Product Strategy

Leading products and initiatives from discovery to delivery, aligning user needs, business goals, and technical realities.

Enterprise Platforms

Designing SaaS, B2B, enterprise, consumer, and public-sector products that support complex workflows and scalable service experiences.

Information Design

Transforming information-dense environments into intuitive decision-support tools through information architecture, data visualization, analytics, and interaction design.

Systems Thinking

Applying qualitative research, co-design, journey mapping, and systems thinking to uncover opportunities and shape product strategy.

Regulated Environments

Designing products and services where trust, compliance, accessibility, accuracy, and transparency are critical.

Human-Centred AI

Using generative AI as a design partner to accelerate exploration, synthesis, and prototyping while applying human judgment, ethics, and domain expertise throughout the design process.

 

I'm always interested in connecting with people building thoughtful products, leading ambitious teams, and tackling meaningful problems.

If you'd like to discuss my work or explore opportunities to collaborate, I'd love to hear from you.

 

Contact me

 

Since 2015, I have lived as an uninvited guest on the unceded territories of the Coast Salish peoples of the Səlil̓wətaɬ (Tsleil-Waututh), Skwxwú7mesh (Squamish), and xʷməθkwəy̓əm (Musqueam) Nations.